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Marithé + François Girbaud exhibit more than 40 years of work and passion around the jeans

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As part of their "other jeans" exhibition, marithé and françois girbaud look back at the highlights of their career and notably on the history of the jean constantly reinvented on a technical and creative point of view by the two designers. "the other jeans" - exhibition at the museum of art and industrie de saint-etienne until may 6, 2013 "marithe + francois gribaud, de la pierre à la lumière " - editions de la martinière - music free of right / bandit &nikit 2012 interview : françois girbaud : i think the most important moment in our history are these trousers : the pinto jeans. we created three pairs of trousers in this fabric, we place them in the shop, and we sell them. we recommend 200 meters of fabric, we redo the trousers, and we sell them and we move on to 1000 meters of fabric , and it becomes a success. we see it in woodstock because our friends and the friend of marithé is jimi hendrix, we are completely in with this pinto jean that will really mark this period. we invented the industrial fading. because it's true that we invented the stone wash, and different forms like the `baggy' jean etc. but this isn't the most important thing, what is important is when you start to wash it, to make clothes with the idea that they will be worn and used. and before us, this didn't exist, the clothes were washed simply for hygienic reasons and for nothing else. marithé girbaud : levi's are for gold diggers and miners, wrangler are for cowboys, lee is for the workers in the cotton fields, and then there's, girbaud, with the x pocket. today there are four ways to wear jeans and it's a base for americans françois girbaud : and today with the laser, we can produce 120 jeans an hour. this is a revolution, because there we have a chevron, here we have a prince of wales. on a woven fabric, it's impossible to do, but it's different with the laser, it goes in and it directly cuts into the material. i think there was a desire to explain, we wanted to tell a story and this is always the case, it's a "working progress"